Who benefits from appnext?
To put it simply, mobile app developers.
According to the appnext team, in-game advertising now accounts for an increased amount of revenue for mobile app developers. This increase comes as developers have become more knowledgable about in-game advertisements, which have previously been more intrusive and annoying to users than relevant and impactful.
Most ads typically fail to generate substantial revenue because of their placement within apps and the timing of their appearance. Ads at the bottom or top of an app’s screen are ignored by users. Ads that appear in the middle of a game are annoying and players want nothing more than to make them disappear as quickly as possible. Many mobile advertisements may relate to things that simply aren’t relevant for gamers.
Appnext is combatting these shortcomings by becoming smarter about the types of ads included in mobile games, as well as their frequency and timing of appearance. Instead of appearing in the middle of a game, ads are now being pushed to users once they’ve run out of energy, after they’ve failed a level, or when they have finished a game session. In addition, these ads are now becoming more interactive, allowing users to become more interested and engaged in what they’re seeing, rather than remaining passive observers.
To put it simply, mobile app developers.
According to the appnext team, in-game advertising now accounts for an increased amount of revenue for mobile app developers. This increase comes as developers have become more knowledgable about in-game advertisements, which have previously been more intrusive and annoying to users than relevant and impactful.
Most ads typically fail to generate substantial revenue because of their placement within apps and the timing of their appearance. Ads at the bottom or top of an app’s screen are ignored by users. Ads that appear in the middle of a game are annoying and players want nothing more than to make them disappear as quickly as possible. Many mobile advertisements may relate to things that simply aren’t relevant for gamers.
Appnext is combatting these shortcomings by becoming smarter about the types of ads included in mobile games, as well as their frequency and timing of appearance. Instead of appearing in the middle of a game, ads are now being pushed to users once they’ve run out of energy, after they’ve failed a level, or when they have finished a game session. In addition, these ads are now becoming more interactive, allowing users to become more interested and engaged in what they’re seeing, rather than remaining passive observers.
“Our developers are earning 10%, 20% even 30% of their revenue from in-game advertising,” said Elad Natanson, the founder of appnext. “And we’re hearing similar results from our competitors and others in the industry.”
Taken from Inside Mobile Apps article by Brandy Shaul (2013).